Practical takes on websites, infrastructure and AI.
We write about what clients ask us most often: maintenance costs, project handovers, technology choices and sensible use of AI. No promises without coverage.
How much does AI search optimization cost? Pricing and how to compare offers
How much AI search optimization (GEO) costs in Poland: what drives the price, what agencies with published price lists charge, what it costs with us — and a checklist of seven questions to ask before signing a contract.
Read more →llms.txt — what it is and is it worth having on your website?
The llms.txt file is a simple description of your website for language models, conceived like robots.txt for AI. We explain what it looks like, who reads it, how to prepare one and why it will not replace consistent facts on your site — with our own file as an example.
Read more →AI search optimization — what it is and how it differs from SEO
How ChatGPT, Gemini and Google AI Overviews choose the companies they recommend, why a Google ranking is not the same as AI presence, and what you can actually do so that AI talks about your company — without empty promises.
Read more →WooCommerce integration with ERP, wholesalers and BaseLinker — connecting your store to its back office
How to connect a WooCommerce store to its back office: wholesalers and dropshipping, an ERP (Subiekt GT, Comarch) and BaseLinker. Three integration types, when to pick which, and what to watch for with stock sync — from a builder's perspective.
Read more →WooCommerce – Allegro integration: how to connect your store and which route to pick
Three routes to integrate a WooCommerce store with Allegro (BaseLinker, plugin, API), when to choose which, and what to watch for with stock, price and category sync — from a builder's perspective.
Read more →How much does an online store cost? Price components and realistic ranges
What makes up the price of an online store, what drives it up most (migrations, integrations, variants) and how to choose between SaaS, WooCommerce and a custom build.
Read more →An AI policy for your company — where to start (a practical guide)
How to set up an AI usage policy from a practitioner's perspective, not a lawyer's: what to actually regulate, how to protect client data, and a ready checklist to start.
Read more →A website maintenance contract — what it should include
What a maintenance contract should actually cover to protect uptime and access - a practical checklist from a developer's perspective, not a lawyer's.
Read more →What does a website audit include and how much does it cost?
What a proper website audit should actually cover, how a tool report differs from an expert audit, and what really drives its price - without the marketing fluff.
Read more →How much does a business website cost? Price components and realistic ranges
What a website price is really made of, what drives it up the most and how to compare quotes without comparing apples to oranges.
Read more →Your web vendor disappeared? How to regain control of your domain, email and website
The right order of steps when your web vendor stops responding: what to check, what to secure first and what not to do in a panic.
Read more →What does website maintenance really cost?
Hosting, domains, SSL, email, updates and technical care - we break down the typical costs of maintaining a company website and show where businesses overpay.
Read more →How to safely hand over a website after another agency or freelancer
A checklist of access, risks and steps that bring order to taking over an existing website - without promising to rebuild everything from scratch.
Read more →WordPress or a custom build? How to choose without ideology
When WordPress is the best choice, when a custom or static build makes more sense - and the questions to ask before deciding.
Read more →Prefer a conversation over reading?
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