Practical takes on websites, infrastructure and AI.
We write about what clients ask us most often: maintenance costs, project handovers, technology choices and sensible use of AI. No promises without coverage.
Google AI Overviews and AI Mode — how they work and how to get cited
How Google AI Overviews differ from AI Mode, where they take their sources from, why they cost clicks even to pages ranking in the top 10 and what to do so that your website is the one being cited — with data from our own weekly keyword monitoring.
Read more →AI search optimization pricing: how much it costs, monthly plans and how to compare offers
AI search optimization pricing in 2026: what drives the cost, what monthly plans and audits cost at agencies with published price lists, our own prices in PLN and EUR — and a checklist of seven questions to ask before signing a contract.
Read more →llms.txt — what it is and is it worth having on your website?
The llms.txt file is a simple description of your website for language models, conceived like robots.txt for AI. We explain what it looks like, who reads it, how to prepare one and why it will not replace consistent facts on your site — with our own file as an example.
Read more →AI search optimization — what it is and how it differs from SEO
What AI search optimization (GEO, AEO) is, how ChatGPT and Google AI Overviews choose the companies they recommend, what our weekly measurements show, and what you can actually do so that AI talks about your company — without empty promises.
Read more →WooCommerce integration with ERP, wholesalers and BaseLinker — connecting your store to its back office
How to connect a WooCommerce store to its back office: wholesalers and dropshipping, an ERP (Subiekt GT, Comarch) and BaseLinker. Three integration types, when to pick which, and what to watch for with stock sync — from a builder's perspective.
Read more →WooCommerce – Allegro integration: how to connect your store and which route to pick
Three routes to integrate a WooCommerce store with Allegro (BaseLinker, plugin, API), when to choose which, and what to watch for with stock, price and category sync — from a builder's perspective.
Read more →How much does an online store cost? Price components and realistic ranges
What makes up the price of an online store, what drives it up most (migrations, integrations, variants) and how to choose between SaaS, WooCommerce and a custom build.
Read more →An AI policy for your company — where to start (a practical guide)
How to set up an AI usage policy from a practitioner's perspective, not a lawyer's: what to actually regulate, how to protect client data, and a ready checklist to start.
Read more →A website maintenance contract — what it should include
What a maintenance contract should actually cover to protect uptime and access - a practical checklist from a developer's perspective, not a lawyer's.
Read more →What does a website audit include and how much does it cost?
What a proper website audit should actually cover, how a tool report differs from an expert audit, and what really drives its price - without the marketing fluff.
Read more →How much does a business website cost in Poland? Price components and realistic ranges (2026)
Website prices in Poland in 2026: realistic ranges for builders, freelancers and agencies in PLN and EUR, what the price is made of and how to compare quotes — from a web development company in Krakow.
Read more →Your web vendor disappeared? How to regain control of your domain, email and website
The right order of steps when your web vendor stops responding: what to check, what to secure first, what not to do in a panic - and how to hand the website over safely to a new vendor.
Read more →What does website maintenance cost in Poland? Yearly costs for a company website (2026)
Website maintenance costs in Poland in 2026: hosting, domains, SSL, email and technical care in one table, in PLN and EUR - plus where businesses overpay. From a web development company in Krakow.
Read more →WordPress or a custom build? How to choose without ideology
When WordPress is the best choice, when a custom or static build makes more sense - and the questions to ask before deciding.
Read more →Describe your project. We reply within 24 hours.
Tell us what you need: the address of your current website, the goal and what gets in the way today. We come back with a concrete next step or two or three questions. If you would rather start with a free audit of your hosting and email costs, just say so in the message.
The simplest start is a short description of your project. If it is not a fit for us, we will say so.
Describe your project — we reply in 24 h