Brand identity — a mark and graphics that work together with your website

A new logo, a refresh, or building on an existing symbol

We design marks from scratch and bring order to existing ones. A common scenario: the company has a symbol it is attached to — we then build a complete logo around it, choosing the typography and the construction of the mark. That is how the Dukaj Games logo came to be: among the brand materials supplied by the client was a symbol, around which we built the full mark — and, based on the full set of materials, the website as well.

For the AKMed clinic in Kraków we designed the logo together with a new website — the mark and the site were created as one consistent whole. The result is always a complete file set in every needed format; the files and rights stay with your company.

• a new mark, a refresh, or extending an existing symbol
• typography, colours and rules for using the mark
• a complete file set (web, print, social media) — owned by the client

Newsletters, footers and the materials a company sends every week

An identity lives in everyday materials. We design and code newsletter templates — for Wydawnictwo Literackie, Noir sur Blanc, Barbara Luijckx and First Engineers, among others. A coded template renders correctly in popular email clients, and the client's team can fill it in on their own.

Then there are the smaller but visible pieces: email footers (we designed them for Margot Travel, among others), campaign graphics and social media materials — consistent with the website and the mark.

• newsletter templates: design and coding
• email footers, banners, campaign and social media graphics
• materials ready for the client's team to use on their own

The visual layer of websites — where this service grew from

We have been designing the visual direction of websites for years: we designed and built the Noir sur Blanc bookstore end to end, from UX/UI to sales launch; likewise the Barbara Luijckx website and Olga Tokarczuk's site, where the visual direction was built on readability and calm content presentation.

That is why an identity from us does not end with a logo file — we know from day one how the mark will behave on a website, in a store and in materials. And if the website is still ahead of you, we will design the mark and the site together.

• visual direction and UX/UI of websites and stores
• consistency: mark → website → materials
• a natural fit with a website build in one process

Print designs with production files

We also prepare printed materials — business cards, leaflets, company materials — together with production files ready to hand over to a print house. The identity works as well on paper as it does on screen.

• business cards, leaflets and company materials
• production files prepared for the print house
• consistency with the digital identity