UX and SEO audit of your website — what we check, what you get and what it costs

SEO audit — what blocks your visibility in Google

We check indexing, canonicals, sitemap, robots, hreflang, heading structure, structured data, internal linking and basic technical risks. For service websites we also verify whether each page has its own search intent, title, meta description, body content and FAQ, and whether several pages compete for the same queries.

Thin content and duplicated section templates are a common cause of weak visibility that no tool will show you. So next to Search Console data we read the pages themselves: what they say, to whom, and whether they answer the question the visitor arrived with.

• technical risks list with priorities
• intent and content gap map
• internal linking and structured data recommendations

UX audit — where users get lost

The UX audit looks at what happens between arrival and contact: whether the layout leads the eye where it should, whether the offer is clear within seconds, whether the form does not scare people off with the number of fields and whether the mobile version keeps the key elements.

We do not sell the UX audit separately, because a drop in inquiries rarely has a cause on one side only. In both versions of the audit the result is the same: a concrete list of fixes ranked by impact on conversion.

• review of paths and drop-off points
• clarity of the offer and calls to action
• UX of forms, cart and mobile version

Performance and Core Web Vitals — what really slows the site down

We measure Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift in lab conditions and, where the site has enough traffic, on real user data. Numbers without causes are useless, so for each one we point to what hurts it.

The usual causes are mundane: full-size images, too many plugins and marketing scripts, no caching, hosting mismatched to scale. In the report we separate what can be fixed in an hour from what requires a theme or infrastructure change.

• Core Web Vitals with causes, not just scores
• heavy assets and scripts to remove or defer
• hosting and caching recommendations

What you get — a report with priorities, not a list of errors

The result is a PDF report with recommendations in order of action. We separate quick fixes, larger technical tasks and items that need a business decision. Each item has a description of the problem, evidence (screenshot, URL, data) and the proposed change.

We walk through the report on a recap call. If you want, we can implement the changes right away: layout and service copy fixes, performance, structured data, analytics integration and the next visibility plan.

The audit as the start of visibility work in Google and in AI

After the audit, the next step can be service clusters, blog content, case studies and landing pages. Increasingly, the same work decides whether Google's AI summaries and assistants such as ChatGPT cite your website or a competitor's.

We avoid unverified promises just to make pages longer. If ongoing visibility work makes sense after the audit, we describe it as a separate scope with transparent prices.

SEO and AI search optimization — scope and prices →