“AI search optimization” is one of the fastest-growing items in agency offers — and one of the most widely priced. For a similar-sounding service you can pay from a few hundred to several thousand zlotys a month, and the difference rarely comes from quality: more often from what is actually inside. Below: what drives the price, what the Polish market charges, what it costs with us and — most importantly — how to compare offers so you do not buy monitoring dressed up as a service.
What drives the price
Five variables make most of the difference:
- How many AI tools are measured. ChatGPT alone is not the same as ChatGPT, Gemini, Perplexity and Google’s AI summaries (AI Overviews, AI Mode) together.
- How many questions and how often. A set of 10 questions checked once a month costs a fraction of 25 questions measured weekly, each several times.
- How much content is produced. Whether the plan includes real work on the website — new and rewritten service pages, articles, FAQ — or only “recommendations”.
- How competitive the market is. A local business in a mid-sized city and a nationwide e-commerce store mean a different amount of work on the sources AI draws from.
- One-off or monthly. An audit and a foundation implementation can be bought once; keeping visibility is continuous work, because assistants’ answers change from week to week.
What the market charges — as of September 2026
We reviewed the offers of a dozen or so Polish agencies. Roughly half publish prices; the rest quote individually after a call. Among the published price lists:
- entry plans: about PLN 1,200–2,000 net per month — usually one or two assistants, a limited number of queries, little content;
- extended plans: about PLN 2,500–4,000 net per month — more content, more tools, work on profiles and links;
- competitive markets and e-commerce: up to about PLN 6,500 net per month;
- AI visibility audit: free at some agencies, paid at others (a few hundred zlotys, sometimes credited towards the subscription);
- the cheapest offers (below PLN 1,000) usually do not describe the scope — worth asking what exactly happens in them.
Interestingly, almost nobody publishes the measurement methodology: how many questions, how many runs, how the result is reported. And that is exactly what decides whether the report tells the truth.
What it costs with us
We publish prices up front, because we believe that is how offers should be compared:
- Free AI visibility audit — PLN 0. 8–10 of your customers’ questions put to ChatGPT three times, Google AI Overviews for your key queries, a list of whom AI recommends instead of you. PDF within 3 business days, no website access needed.
- Starter plan — PLN 1,800 net per month. Monthly measurement (15 questions × 3 in ChatGPT + AI Overviews), analysis with Search Console and GA4, 1–2 full pieces of content a month, up to 5 small fact and structure updates, a report with the list of changes.
- Full plan — PLN 3,000 net per month. Weekly measurement in three assistants plus AI Overviews and AI Mode, topic cluster building with 3–4 full pieces of content a month, up to 10 small updates, AI competitor analysis, quarterly strategy review.
- Dedicated plan — for multilingual websites, large stores and companies with many locations: scope and a fixed monthly price agreed after the audit.
- One-off implementation — PLN 6,000 net in three modules (measurement and plan 1,900, AI foundation 2,900, content for questions 1,200), which can be ordered separately.
All plans: open-ended contract with 30 days’ notice, no penalties, content and data remain yours. Details on the service page AI search optimization.
How to compare offers — seven questions for an agency
- How many questions do you measure and how many times each? AI answers change from day to day. A result from a single query is an anecdote; “the company appeared in 4 out of 9 answers” is a measurement.
- Is the question set fixed between months? Without that there is no honest “before” and “after” — any trend can be shown by changing the questions.
- Does the report show cited sources and competitors? “You are visible in 40%” says nothing if you do not know where AI draws from and whom it recommends instead of you.
- What exactly is produced every month? How many pages or articles, how many fact fixes, what happens with the business profile and directories. “Optimization” without numbers is usually monitoring with extras.
- Who writes the content and do you approve it before publication? Mass-generated content without your control can do more harm than none at all.
- What are the exit terms and who owns the content? A one-year contract with a termination penalty and “licensed” content is a risk you do not have to take.
- Does the agency guarantee anything? If it guarantees presence in ChatGPT — that is a warning sign, because nobody controls assistants’ answers. An honest agency guarantees measurement and work, not the result.
When it pays off
Most of all when your customers genuinely ask assistants before getting in touch: clinics and practices, law firms, accounting offices, B2B companies with complex offers, specialist stores. If you do not know whether that is the case in your industry — that is exactly what the free audit is for: it shows whether AI talks about your company at all and lets you decide based on numbers, not fashion. Read more about what this work involves in AI search optimization — what it is and how it differs from SEO.