When it makes sense
- customers ask ChatGPT about companies like yours and you are not there
- Google AI Overviews cite competitors for your key queries
- you do not know what AI assistants say about your offer
Marketing and SEO
AI search optimization — your company's visibility in ChatGPT, Gemini and AI Overviews, measured instead of promised
More and more customers start choosing a company by asking an AI assistant or reading Google's AI summary. We check what these tools say about you, whom they recommend instead of you and which sources they use — then we put in order everything AI builds its picture of your company from.
What we deliver
- AI presence measurement: the same questions, repeated runs, “x out of N” numbers
- fact hygiene: website, Google Business Profile, external profiles, llms.txt, structured data
- content that answers the questions people ask AI
Business outcome
- you know where you stand in AI answers
- a consistent picture of your company across every source AI draws from
- a regular report instead of guesswork
Transparent pricing
From a free audit to ongoing work on your visibility — scope stated up front
The monthly plans are not just monitoring. Every month we measure, analyse the data, implement changes on the website and in the sources AI draws from, and expand content — and the report shows what we did and what it changed. The same terms for every plan: open-ended contract with 30 days' notice, no penalties; content, data and access remain yours.
PLN 0 no obligations
First step: whether and how AI talks about your company.
- 8–10 questions your customers ask — put to ChatGPT, each 3 times
- Google AI Overviews checked for your most important queries
- whom AI recommends instead of you and which sources it uses
- PDF with results and priorities within 3 business days
- no website access needed — we work from the outside
PLN 1,800 net / month
Monthly work on visibility in ChatGPT and Google: measurement, analysis, implementation.
- monthly measurement: 15 questions × 3 runs in ChatGPT plus AI Overviews for tracked queries
- data analysis: measurement results combined with Search Console and GA4 — which questions are slipping, where AI cites competitors and why
- 1–2 full pieces of content a month: a service page or an expert article written around customer questions (with FAQ and structured data)
- up to 5 small updates a month: fact fixes on the website, in Google Business Profile and directories, FAQ sections, structured data, llms.txt
- monthly report with the list of changes made, “x out of N” presence and the plan for the next month
PLN 3,000 net / month
Building topic clusters and working on everything AI builds your company's picture from.
- weekly measurement in three assistants (ChatGPT, Gemini, Perplexity) plus Google AI Overviews and AI Mode — 20–25 questions × 3 runs; monthly report with the trend
- topic cluster building: a content plan around question groups (service, price, region, “before deciding”) and 3–4 full pieces of content a month from that plan
- up to 10 small updates a month: service and regional pages, structured data across the site, llms.txt, Google Business Profile, industry profiles and the directories AI cites in your industry
- AI competitor analysis: whom assistants recommend instead of you, from which sources, and what that means for the content plan
- quarterly strategy review: what worked in the measurements, where to shift the focus, what content to plan next
Dedicated plan — for larger websites and stores
Multilingual websites, stores with thousands of products, brand groups or companies with many locations — there is more work there and the scope has to be agreed individually: the number of tracked questions and markets, the pace of content and cluster production, work on profiles in several countries, cooperation with your marketing team or SEO agency. We start the same way, with the free audit, and then prepare an offer with a fixed monthly price and a described scope — no hourly billing.
- Prices are net. Plans are billed monthly in advance; open-ended contract with a 30-day notice period, no penalties; a report every month in every plan. Content, data and access remain your property.
- Indicative implementation effort beyond measurement and analysis: Starter up to 5 hours a month, Full up to 10 hours; larger tasks are quoted separately (PLN 200 net/h) and done after approval. Content is always published after your approval.
- A transparency guarantee instead of a presence guarantee: nobody controls what assistants say, so we do not promise positions in AI — we promise measurement that can be repeated, and we share the raw AI answers from every measurement on request.
SEO and service scope
Generative engine optimization sounds like a promise of a ranking position, but AI assistants have no rankings. They answer questions by assembling a picture of your company from what they find: your website, your Google Business Profile, reviews, industry directories and the articles that cite them. That is why we work on two things at once: reliable measurement (the same questions, repeated runs, “x out of N” numbers) and tidying up every place AI draws facts from.
The first step is free: within 3 business days you receive a PDF answering whether and how AI talks about your company — no website access, no obligations.
Three layers we work on
The first is Google: AI Overviews and AI Mode, the AI summaries above regular results. For each of your queries we check whether such a summary appears, which pages it cites and whether you are among them. The second is the assistants — ChatGPT, Gemini, Perplexity — which we ask the way a customer does: “which company…”, “how much does…”, “can you recommend someone in…”. The third is the fact base: your website, Google Business Profile, industry directories and review sites — the places assistants assemble their answer from.
AI visibility rarely improves through a single change. What usually works is consistency: the same data everywhere, clear answers to customer questions on the website, transparent information (starting prices, scope, location) and content that assistants find worth citing.
- Google: AI Overviews and AI Mode — citations and sources
- assistants: ChatGPT, Gemini, Perplexity — presence and competitors
- fact base: website, business profile, directories, reviews
“x out of N” numbers, not impressions from a single query
AI answers change from day to day and from query to query. That is why we ask the same set of questions repeatedly and report presence as “x out of N” — for example “the company appeared in 4 out of 9 answers”. The question set stays fixed between measurements: that is what makes an honest “before” and “after”.
We do not force names into questions. If an assistant recommends nobody, that is an important result too. Every report has a “Scope and methods” section and small samples are flagged — you cannot draw conclusions from two answers, so we do not.
- a fixed set of 15–25 questions asked the way a customer asks
- at least 3 runs per question and tool
- cited sources and a competitor list in every measurement
What we do every month — measurement is the start, not the whole service
Every month follows the same cycle: measurement with the same question set, analysis of the results together with Search Console and GA4 data, a change plan, implementation and a report. The analysis answers concrete questions: in which questions did we lose or gain presence, whom does AI cite instead of you and from which source, which Google queries now show an AI summary and are you cited in it.
The analysis turns into work: rewriting a service page so it answers the question about price and scope; new content closing a gap in the topic cluster; fixing facts in the business profile and directories; structured data and llms.txt; expanding regional pages. Everything is published after your approval, and the report shows the list of changes next to the numbers — so you can see the link between the work and the result.
- analysis: AI measurement, Search Console and GA4 in one picture
- implementation: content, service pages, facts, structured data, external profiles
- topic clusters: a plan around question groups and systematic expansion
Three modules to start — PLN 6,000 net in total
If you prefer to start with a one-off clean-up and decide on ongoing cooperation later, we split the implementation into three modules. Each has a fixed price and a described scope; they can be ordered separately, and a monthly plan is the natural next step after implementation.
- Measurement and plan — PLN 1,900 net: a full visibility audit (three assistants, AI Overviews and AI Mode, 20 questions × 3 runs), a map of competitors recommended by AI, a fact-source audit and a prioritised plan
- AI foundation — PLN 2,900 net: consistent facts on the website, in Google Business Profile and external profiles, an llms.txt file, structured data (organization, services, FAQ), service pages improved for customer questions and an “after” measurement with the same question set
- Content for questions — PLN 1,200 net: up to 5 sections or articles answering specific questions from the measurement
What AI builds your company's picture from — and how we put it in order
Assistants do not guess: they cite pages, business profiles and directories. If your website does not answer the question about price or scope directly, AI will cite a competitor who does. If your Google Business Profile says something different from your website, AI will pick one version — not necessarily the true one.
So we align the facts (name, address, phone, years in business, ratings, scope of services) everywhere, add structured data and an llms.txt file, expand service pages with answers to real customer questions and — where it makes sense — create content that assistants find worth citing. No tricks: no bought mentions, no flooding the web with text.
- consistent facts: website, Google Business Profile, external profiles
- structured data, llms.txt, clear service pages with FAQ
- content for questions from the measurement, not for keywords
What we usually find in the first measurement
At a clinic that is the local leader in Google, AI Overviews for nationwide questions about procedure prices cited only facilities with public price lists — the clinic had a price list, but not on its procedure pages. The same measurement revealed a mismatch in the doctor's years of experience between the website and an external profile, and a review widget showing an older rating than Google Business Profile.
At a law firm the main brake turned out to be more than a hundred theme demo pages still present in the index — noise that blurs the picture of the company for AI. At another practice the assistant recommended it for city questions but pointed to competitors 100 km away for regional ones. Findings like these are concrete and mostly fixable within a few weeks.
- missing public information where customers ask for it
- fact mismatches between website, business profile and directories
- index noise and regional gaps
What we do not promise
We do not promise that ChatGPT will start recommending your company by a given date — nobody controls assistants' answers, and anyone promising “guaranteed AI presence” is selling something that does not exist. We promise measurement that can be repeated and work on everything we can genuinely influence.
We do not publish market figures without a source and we do not scare you with “how much this costs you every month”. The report shows the state and the priorities; the decision on next steps is yours.
How we start
Order in the situation comes before technology choice
The scope starts with a conversation about business goals, current constraints and post-launch care.
Typical start
Short call, concrete next steps
We can start with a brief, audit of the current setup or infrastructure cost consultation. After the first call we come back with a recommended scope.
Book a call01
Diagnosis
We understand what does not work today and what the company needs.
02
Scope
We split the work into priorities, risks and elements for later development.
03
Implementation and care
We deliver the change and stay for maintenance and iterations after launch.
Starting decisions
We decide what should change for the company
A good web service does not begin with a technology choice. We clarify the business goal, post-launch care and the way success will be measured.
Goal
We decide whether the priority is inquiries, sales, process automation, stability of the current project or cost cleanup.
Scope
We split the work into the first useful step and the elements that can wait for the next iteration.
Measurement
We choose analytics, events and signals that make future website or application development data-informed.
FAQ
Common questions about this service
How is AI search optimization different from classic SEO?
SEO competes for a place on the results list. AI assistants have no list — they assemble one answer from several sources. What matters is not a position but whether you are one of the cited sources and whether the facts about you are consistent everywhere AI draws from. Solid technical SEO still helps, because AI Overviews and ChatGPT's web search rely on search-engine indexes.
Can a company be “ranked” in ChatGPT?
Not in the sense of a guaranteed position. What can be done is making sure that everywhere assistants draw information from, the facts are complete and consistent and the customer questions are answered — and measuring regularly whether it works. That is exactly what we do.
How long before changes show up in AI answers?
Website and business-profile changes reach the index within days or weeks, but assistants also use their own, more slowly refreshed sources. We usually see the first differences in the “after” measurement after 4–8 weeks, which is why monitoring makes sense as continuous work rather than a one-off action.
Do you need access to my website for the free audit?
No. The audit is done from the outside: we ask the assistants, check AI Overviews and compare public sources. Access (Search Console, business profile, website) becomes useful only at the implementation stage.
What is llms.txt and is it worth having?
A simple text file on your website that describes the company and points to the most important pages in a form convenient for language models. It is cheap and harmless, but it does not replace consistent facts on the website — we treat it as one element of the foundation, not a magic switch.
Who benefits most from this service?
Service businesses customers ask assistants about before getting in touch: clinics and practices, law firms, accounting offices, B2B companies with complex offers, specialist stores. If “can you recommend someone…” is a common question in your industry, it is worth knowing whom AI recommends.
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