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Home / Case studies / Barbara Luijckx
B2B manufacturing / full cycle

Chocolate decoration manufacturer website - from design to long-term care

Barbara Luijckx is the kind of cooperation we care about most: we designed the website, implemented it and have been running it technically ever since - while the website supports B2B sales every day.

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Barbara Luijckx homepage with the 35th anniversary banner and brand lines
Client Barbara Luijckx
Project type company website with a product catalog
Stack WordPress / WooCommerce
Scope design, build, PL/EN, technical care

Context

Why this website mattered

Barbara Luijckx is a family-owned manufacturer of chocolate decorations and semi-finished products for confectioners, operating since 1991 and exporting - according to their own materials - to more than 55 countries. We have worked together since 2020; we designed the new website in 2023 and launched it in early 2024.

The website has to play several roles at once: organize four brand lines (Barbara Decor, Barima Artisanal, the Inspiration Academy, for Industry), present a B2B product catalog with dimensions and codes, inspire with a gallery of confectionery creations and lead to a sales inquiry - in two languages.

Scope

What mattered in the project

  • Design and implementation on WordPress/WooCommerce with a clear brand-line structure.
  • Product catalog with parameters and codes, plus downloadable catalog sections.
  • Inspiration gallery and seasonal campaigns (banners, folders, collection launches).
  • Polish and English language versions for export communication.
  • Ongoing technical care after launch: updates, security, seasonal changes and growth.

Qualitative result

What remains after launch

  • The website works as the manufacturer's daily sales and brand tool.
  • Seasonal campaigns and new catalogs go live without rebuilding the website.
  • The client team has one point of contact for all technical topics - continuously since 2024.
Project materials

More than a client name

We show crops from the live website: homepage, product catalog, inspiration gallery and a brand line page.

Barbara Luijckx homepage with the 35th anniversary banner and brand lines
Chocolate decoration catalog with product dimensions and codes
Confectionery inspiration gallery on the Barbara Luijckx website
Barbara Decor brand line page
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Next step

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